Sashay SEO FAQs


Welcome to our FAQs – you’re one step closer to sashaying up the Google search results. We’ve answered all the questions we could think of, but if we haven’t covered yours, just message me at [email protected] and I’ll get back to you within 2 working days – probably even sooner!

1What does SEO stand for?
SEO stands for Search Engine Optimisation. Our SEO Showstopper video breaks down the steps to take to optimise your site for SEO, which will help you sashay your way into or up the Google search results.
2I have zero experience in SEO and I'm not very techy does that matter?
Not at all, I know SEO can be a minefield and it's so stressful knowing where to start - I've been there myself. I have broken down my exact routine for SEO optimisation in easy to follow broken down steps from start to finish.
3Do you do SEO mentoring?
I have created The SEO Showstopper to help reduce stress, save time, money and also gain money for startups and small business owners. The amount of tips and steps in there should have you sashaying your way into the spotlight — and it’s amazing value for money.

While I’m still busy running Sashay Dance, I do open up a limited number of slots each week for mentoring sessions, available online or in-person in York or Leeds.
4What's your top tip for SEO?
SEO is like making a very complicated meal, it takes lots of different ingredients, following steps in the right order and cooking for the right amount of time, at the right temperature. If you have a better kitchen (ie domain rating) that will improve the quality too. I have compiled all my top tips on The SEO Showstopper training video.
5Can I watch the video at anytime?
Yes the video is on demand and yours to keep, so you can go back to it, pause, take action and watch as many times as you like.
6How do I order on the pre-launch offer?
Simply click the pre-order now button where you can book on the pre-launch offer. Your video will then be emailed to you on 31st May 2025 - the official launch date - after which the video will be priced at £125.

Pre-Launch Offer - just £75!

Pre-launch customers get The SEO Showstopper for just £75 (purchased before 30th May 2025)
🎬 On-demand training video delivered via email on 31st May 2025
Access anytime, anywhere and it’s yours to keep forever
🎯 Regular price: £125 🚀 Launch price: £75 (order by 30th May 2025)

Stress-free SEO Training

 

The SEO Showstopper

The SEO Showstopper is my full SEO routine - the exact one I still use to get my business into the spotlight. It’s the same method I used to grow my six-figure dance business using organic Google search alone - zero ads, no fluff, just smart, strategic steps that work.

In this on-demand training video, I’ll walk you through everything I do to rank on Google and bring in consistent enquiries (I generated 135 Google enquiries in the month of January alone this year) and can't wait to see you sashay up the Google search results for your own business.  

What we’ll cover:

  • Keyword research - how to find the exact terms your dream clients are searching for

  • Choosing the right keywords to target - and avoiding the common traps

  • Understanding domain ratings and how to build trust with Google

  • How to naturally weave keywords into your website content (not awkwardly!) This will be done on WordPress on the video however a lot of the information relevant for all website types

  • How AI can help with your content and what prompts to use
  • Submitting your pages to Google Search Console and reviewing performance

  • My biggest SEO mistakes - I've learnt the hard way so you don't have to!

    • From spending thousands on SEO agencies 

    • Keyword cannibalisation, as a result of targeting similar keywords on different pages
    • Focusing on quantity over quality - at one point I had 1392 keywords on my site and now it drives 88% more enquiries year on year with just 431 keywords

The training is delivered via email on 31st May 2025. It’s fully on-demand, so you can watch it anytime, anywhere - and it’s yours to keep forever.

💡 Who It’s For:

  • Startups, sole traders, and small business owners ready to show up on Google

  • Anyone feeling overwhelmed or confused by SEO and unsure where to start

  • Creatives, service providers, and founders who want results without agency retainers

    Contact Us, Today!

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