Sashay SEO
I’m Sarah — I built a six-figure national dance business with zero Google ads, just SEO.
Now I help startups and small businesses sashay their way to the top of Google using my exact SEO routine, taught in The SEO Showstopper, a fun, WordPress-based training video.
While I’m still busy running Sashay Dance, I do open up a limited number of slots each week for mentoring sessions, available online or in person in York or Leeds.
Sashay SEO is packed with smart moves, and minus the agency price tag.
Stress-free SEO Training
The SEO Showstopper
The SEO Showstopper is my full SEO routine - the exact one I still use to get my business into the spotlight. It’s the same method I used to grow my six-figure dance business using organic Google search alone - zero ads, no fluff, just smart, strategic steps that work.
In this on-demand training video, I’ll walk you through everything I do to rank on Google and bring in consistent enquiries (I generated 135 Google enquiries in the month of January alone this year) and can't wait to see you sashay up the Google search results for your own business.
What we’ll cover:
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Keyword research - how to find the exact terms your dream clients are searching for
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Choosing the right keywords to target - and avoiding the common traps
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Understanding domain ratings and how to build trust with Google
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How to naturally weave keywords into your website content (not awkwardly!) This will be done on WordPress on the video, however a lot of the information relevant for all website types
- How AI can help with your content and what prompts to use
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Submitting your pages to Google Search Console and reviewing performance
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My biggest SEO mistakes - I've learnt the hard way so you don't have to!
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From spending thousands on SEO agencies
- Keyword cannibalisation, as a result of targeting similar keywords on different pages
- Focusing on quantity over quality - at one point I had 1392 keywords on my site and now it drives 88% more enquiries year on year with just 431 keywords
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The training is delivered via email on 31st May 2025. It’s fully on-demand, so you can watch it anytime, anywhere - and it’s yours to keep forever.
💡 Who It’s For:
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Startups, sole traders, and small business owners ready to show up on Google
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Anyone feeling overwhelmed or confused by SEO and unsure where to start
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Creatives, service providers, and founders who want results without agency retainers
Pre-Launch Offer - just £75!
🎬 On-demand training video delivered via email on 31st May 2025
Access anytime, anywhere and it’s yours to keep forever
🎯 Regular price: £125 🚀 Launch price: £75 (order by 30th May 2025)
Meet Sarah
Hi there, I’m Sarah a business owner just like you.
When I started Sashay Dance nine years ago I didn’t have a big team or a big ad budget. But I knew I needed people to find me, so I set out to learn how to make Google work for me.
All through organic search and no Google Ads, ever.
Since then, I’ve grown Sashay Dance into a six-figure national business. Just this year, I hit a record-breaking 135 enquiries in a single month, all from Google search.
But it didn’t happen overnight. It took patience, trial and error, and learning the hard way, including spending thousands on SEO agencies, battling long retainers and targeting the wrong keywords in all the wrong ways.
That’s when I knew there had to be a better way, something more affordable, more empowering and designed for business owners like us.
So I created The SEO Showstopper - an on-demand training video that walks you through my exact SEO routine. It’s the same one I still use today to get visibility, traffic, and sales from Google, all without the stress (or agency price tag). I break it all down simply, using WordPress, but the strategies apply to any website.
While I’m still busy running Sashay Dance, I do open up a limited number of slots each week for mentoring sessions, available online or in-person in York or Leeds.
I’m not an agency, and I’m not here to drown you in jargon. I’m a dance teacher turned founder who knows how to explain things clearly, so SEO feels less like a mystery and more like something you can actually do.
And I get it, I know how overwhelming and stressful it can feel to start or run a small business. That’s why I created this as a bit of a passion project. I want to help you reduce that stress, save your time and energy, and for you to not just save money… but actually gain it - so you can enjoy your business and your life so much more.
If I hadn’t been fortunate enough to meet a Google mentor at the very start of my journey, I genuinely don’t think I’d be in the position I am today. That early guidance made all the difference — and I’d love to give you the same opportunity to succeed with Google search, just like I did.
So… are you ready to sashay your way up the Google search results?
Let’s make your business the next SEO Showstopper.